In The News

Feature Stories

January 2015

Lemon Bars with a Touch of the Tart and the Tangy
From The New York Times, enjoy this recipe prepared with California extra virgin olive oil.

December 2015

Your Olive Oil Isn't Virgin 
A very informative overview of what to look for when shopping for olive oil and why buying extra virgin is important to reap the most health benefits from your oil.From Outside Magazine. 

Watch this informative interview with Jerry and Carolyn Shaffer of Fandango Olive Oil on California Edition by Charter Communications: click here

March 2014

The Church of Olive Oil Comes to New York
An inside look at the first ever New York Olive Oil Tasting Course led by instructors from Italy's National Organization of Olive Oil Tasters  (ONAOO).  Read about it on New York Natives

In California Wine Country, an Olive Oil Trail
Suggestions for visiting a number of olive oil producers located in and around Napa, California.  Click here to view the article.  

February 2014

Arise News: Arise Xchange
Arise News, a global media network,  covers the struggle American olive oil producers face with their European competitors, including an interview with California Olive Oil Council Executive Director Patricia Darragh.  Click here to watch - segment begins at about 25:00.  

US Olive Oil Producers Push for Stricter Labeling Standards for Imports

From CBS This Morning national news, feature coverage on the progress of setting stricter labeling standards for imported oils.  Watch the segment here.  

US Olive Oil Pushing Gov’t to Test Imported Oils

An inside look at the struggle domestic olive oil producers are facing to compete with imported oils, with an interview with COOC Executive Director Patricia Darragh.  From the Washington Post/AP, read the story here.  

Farm Bill Notes Call on Agencies to ‘Remove Obstacles’ to Olive Oil Trade

The Olive Oil Times breaks down the implications of the recently-signed Farm Bill on the olive oil industry, including an excerpt from the accompanying Joint Explanatory Statement concerning olive oil. Click here for the article.

U.S. olive oil producer takes aggressive stance toward importers

An article from giving an overview of the movement COOC-member California Olive Ranch is leading to compete with imported oil.  Read it here.  

January 2014

Extra Virgin Suicide: The Adulteration of Italian Olive Oil 

Featured in The New York Times' Opinion Pages, illustrator Nicholas Blechman exposes some of the fraud that goes on with imported Italian olive oil. Click here to view the virtual slide show. 

Importers and California Producers Begin a Dialogue in Davis

Representatives from California olive oil producers met with major olive oil importers for three and a half hours on the University of California at Davis campus last week to discuss the common challenges facing the industry and find ways to cooperate. Read the recap from The Olive Oil Times here

Are Olives Next in the GMO Fight?

Olive Oil Times reports on California's battled against genetically modified foods (GMOs) and the implications on olive crops. Click here to read the story.  

Recap of 2014 Winter Fancy Food Show

Olive Oil Times provides an overview of the 2014 Winter Fancy Food Show, held at the Moscone Center in San Francisco on January 19-21, and touches on the COOC's educational role at the show. Read about it here

December 2013

Everything You Wanted to Know About California Olive Oil

A review from of the California Olive Oil Council's recent promotional event in Brooklyn, New York.  The event showcased four prominent California extra-virgin olive oils in a specially-created menu by Chef Sean Reubold of the Wythe Hotel's Reynard restaurant.  Click here to read the article.  

October 2013

The Science of Cooking with Olive Oil

Mary Flynn, PhD, explains why olive oil is an essential part of her diet as well as shares some recipes. Click here for the article on Truth on Olive Oil. 

September 2013

NPR: To Get The Benefits of Olive Oil, Fresh May Be Best

NPR explains why fresh, certified olive oil is important and highlights the growing California olive oil industry. Click here for full story. 

August 2013

SF Chronicle: Extra Virgin olive Oil Buying Guide

An article on how to make an educated purchase and buy true extra virgin olive oil as well as a guide to some highlighted COOC certified extra virgin olive oils. This article is written by Fran Gage, a cookbook author, writer, and COOC taste panel member. This full story can be found here. 

July 2013

Life Hacker: Check the Bottle for a Harvest Date Before Buying that Expensive "Extra Virgin" Olive Oil

Lifehacker recaps a Consumer Report study - which higlights domestic oils for their freshness as well as the importance of checking the label for harvest date. Click here to read more. 

June 2013

Olive Oil Times: House Rejects Olive Oil Import Restrictrions, Then Farm Bill Altogether

The United States House of Representatives failed to pass the 5 year farm bill, including a provision for olive oil import restrictrions. Click here for the overview of the issue, including quotes from COOC Executive Director, Patty Darragh.

Berkeleyside NOSH: Swirl, Sniff, Slurp, Swallow: Learning to taste olive oil

Kate Williams, of the Berkeleyside NOSH, spends time with the COOC taste panel learning about sensory evaluation. Kate shares her experience in this full article here.

March 2013

UC Davis Olive Center: Refrigeration is Not Reliable in Detecting Olive Oil Adulteration

The UC Davis Olive Center conducts a study on the "fridge test" after an episode aired on the Dr. Oz show. The "fridge test" claims that if an olive oil solidifies you can be "pretty sure it's pure." The UC Davis study found that refridgeration in unreliable in detecting purity or quality. 

February 2013

NY Times: Mediterranean Diet Shown to Ward Off Heart Attack and Stroke

About 30 percent of heart attacks, strokes and deaths from heart disease can be prevented in people at high risk if they switch to a Mediterranean diet rich in olive oil, nuts, beans, fish, fruits and vegetables, and even drink wine with meals, a large and rigorous new study has found. The findings, published on The New England Journal of Medicine’s Web site on Monday, were based on the first major clinical trial to measure the diet’s effect on heart risks. The magnitude of the diet’s benefits startled experts. The study ended early, after almost five years, because the results were so clear it was considered unethical to continue. 
Read the whole article.



Other Headlines


September 2013
When You Think of Extra Virgin Olive Oil, Do You Think of California?


August 2013
Consumers Still in the Dark - 6 Tips to Buying Better Olive Oil
Zester Daily 


May 2013
Mediterranean Diet Appears to Boost Aging Brain Power
Huffington Post


March 2013
Is the Secret to Olive Oil in Its Scent?
New York Times Well Blog


How Extra Virgin Olive Oil Can Protect from Alzheimer’s Disease
Olive Oil Times


Olive industry puts down roots along Central Coast
The Tribune


February 2013
Diet study cracks open walnut, olive markets
SF Gate


Mediteranean Diet Shown to ward off Heart Attack and Stroke
Huffington Post 


January 2013
Group Finds More Fake Ingredients in Popular Foods
ABC News


Group warns of fake food in your basket


December 2012
U.S. olive oil makers seek 'level playing field'
Fresno Bee


U.S. Olive Oil Makers Say Imports Aren't Always So 'Extra Virgin'
NPR: All Things Considered

USITC Holds Hearing on Olive Oil Market Conditions
The Olive Oil Times

September 2012
Evaluation of Olive Oil Sold to Restaurants and Foodservice
U.C. Davis

July 2012
How to Find the Best Olive Oil
Consumer Reports 

July 2011
Australia Adopts New Voluntary Standards for Olive Oil
Olive Oil Times

April 2011
Press Release regarding the UC Davis Report

Press Release Regarding the Report "Evaluation of Extra-Virgin Olive Oil Sold in California"
UC Davis Olive Center

Evaluation of Extra-Virgin Olive Oil Sold in California
UC Davis Olive Center
Among the findings were that 73 percent of the 134 samples of the five top-selling imported “extra virgin” olive oil brands failed the International Olive Council (IOC) sensory standards based on the results of two IOC-accredited sensory panels. Sensory defects are indicators that these oil samples were oxidized, of poor quality or adulterated with cheaper refined olive oil. Read the UC Davis complete report.

August 2007
"Slippery Business" by Tom Mueller
The New Yorker

We Recommend

Read Tom Mueller's new book, Extra Virginity: The Sublime and Scandalous World of Olive Oil. Mueller takes the reader on an extraordinary journey through the history and future of olive oil. He illuminates the economic, symbolic, medicinal, and culinary importance of olive oil in a book that is a must read by anyone interested in cooking and foodways. This page turner elegantly combines investigative reporting with inspiring stories of artisan producers, chefs, retailers and scientists all on the forefront of defending the true meaning of "extra virgin." Buy the book now and find out more at Tom's website,