California Extra Virgin Olive Oil | Better. Fresher.
The California Olive Oil Council (COOC) is a trade association with the mission of encouraging the consumption of certified California extra virgin olive oil through education, outreach and communications.
The COOC is committed to upholding the highest standards within the olive oil industry through its Seal Certification Program.
WHY CALIFORNIA Campaign
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The COOC has launched a national PR effort to educate consumers of the benefits and reasons to purchase 100% California EVOO and help them navigate the marketplace by seeking only products that bear the COOC seal. We believe consumers deserve and have the right to know what they’re getting, and this comprehensive, “Why California” campaign is designed to spread a positive message in support of local California growers, leading brands and producers who work hard to uphold the highest quality standards within the olive oil industry. Please join us in advocating for 100% California seal-certified oils. We need your passion, enthusiasm and support, so consider a donation to help fuel this effort today!